Symmetry Marketing Group

Marketing & Event Services

In addition to our marketing services packages, we can offer custom solutions and broader engagements as needed. We can also negotiate discounts for bundled services.

Marketing & Branding

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Comprehensive presentation that includes:

  • Brand/logo evaluation & recommendations
  • Messaging evaluation & recommendations
  • Website evaluation & recommendations,
    including SEO and technical recommendations
  • Social Media evaluation & recommendations
  • Marketing strategy evaluation
    & recommendations

Includes the Marketing & Branding Audit, plus:

  • Brand Strategy Session, including Strategy Canvas
    to understand your competitive differentiators
  • New/refined value proposition and
    messaging framework
  • Logo design, including a variety of options
    to choose from
  • Various electronic format deliverables
  • Brand guidelines, including imagery, fonts, colors.
  • Letterhead, stationery & business card design
  • PowerPoint template
  • Headers for website and social media
  • Printer recommendations and liaison
  • Canva Branding Kit Setup
  • Headshot Photography
  • Brand launch plan
  • Dedicated Project Manager

Includes the Marketing & Branding Audit, plus:

  • Content Marketing Strategy, including
  • annual messaging calendar
  • Annual Marketing Growth Plan
  • Quarterly Marketing Strategy Consultation
  • Social Media Strategy & Consulting
  • 4 Social Media posts per month
  • 1 Lead Gen Campaign per quarter
  • Branded Quarterly Presentation
  • Branded Quarterly Commentary
  • Branded monthly newsletter
  • 2 Branded Videos per year
  • Website Optimization – Up to 8 pages
  • SEO Implementation
  • Annual Analytics Review
  • 1 Client/Prospect Webinar per year
  • Support for 1 Event from Symmetry Concierge
    per year
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  • Marketing & Branding Audit
  • Content Marketing Strategy
  • HubSpot Setup and Onboarding
  • 1 Quarterly Lead Gen Campaign
  • Analytics Setup & Dashboards
  • Semi-Annual Analytics Review
  • 2 Branded Videos per year
  • Branded Quarterly Presentation
  • Branded Quarterly Commentary
  • Branded monthly newsletter
  • Includes everything in Digital Marketing Essentials, plus:
  • 2 Lead Gen Landing pages per year
  • 2 Facebook Ads per year (does not include ad placement costs)
  • Digital Client Onboarding Process
  • 2 Quarterly Lead Gen Campaigns
  • 4 Client Nurture Campaigns per year
  • Quarterly Analytics Review
  • 4 Branded Videos per year
  • Set up/enhance/optimize social media
  • Canva Branding Kit Setup
  • Headshot Photography
  • Support for 1 Event from Symmetry Concierge per year
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Digital Marketing

Websites

  • New/refined value proposition
  • 1 – 2 website pages and content
  • Website brand guidelines, including imagery,
    fonts, colors
  • SEO Optimization
  • Headers for social medias
  • Marketing & Branding Audit
  • New/refined value proposition
  • 8 – 12 website pages and content
  • Website brand guidelines, including imagery,
    fonts, colors
  • SEO Optimization
  • Headers for social media
  • HubSpot integration (if applicable)
  • We will host your website on our secure server
  • We will implement technical and security updates
    and patches as needed
  • We will make updates as needed to your site
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  • Incorporate your firm logo/
    branding into video
  • Audio recording of your
    introduction. Includes simple,
    brief script
  • Up to 2 rounds of review prior
    to final video
  • “Green Screen Shoot” incorporating
    your content and firm branding
  • We will provide your choice of
    background (s)
  • You provide the script
  • We will create Pre-production/
    Storyboards for review
  • Up to 3 rounds of review prior
    to final video
  • Up to 5 videos, featuring interviews
    with you and your team

       Can include:

    • Video Bios
    • Your Process
    • Your Client
      Experience
    • Your Investment
      Philosophy
    • About Your Firm
  • Incorporate your firm logo/
    branding into videos
  • Up to 3 rounds of review prior
    to final video
  • Completely original scripting derived from meetings and
    collaboration
  • Fully illustrated storyboards created for review and incorporation in video
  • Detailed custom animations presented for review before
    ultimate inclusion
  • Up to 3 rounds of review prior to final video
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Videos

Concierge & Event Services

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  • Defining the Goals of the Event
  • Setting (and sticking to) a Budget
  • Finding a Venue
  • Menu Planning
  • Setting an Agenda
  • Finding Speakers
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Our focus is You

Your Success Is How We Measure Our Success